Hotels 50 2021′ report
Ø Indian Hotels Company (IHCL), South Asia’s largest hospitality company, announced that its iconic brand, Taj, has been rated the Strongest Hotel Brand in the World by Brand
Finance, the world’s leading brand valuation consultancy in its annual ‘Hotels 50 2021’ report.
Ø This report recognizes the most valuable and strongest hotel brands across the globe. According to the report, Taj topped the strongest brands list for having stood resilient in spite of the challenges posed by the pandemic, besides other achievements. The Taj brand has re-entered the ranking for the first time since 2016 when it was at 38th spot. The Taj is followed by Premier Inn at second place, Melia Hotels International (3rd), NH Hotel Group (4th) and Shangri-La Hotels and Resorts (5th).
Ø When it comes to the world’s most valuable hotel brands, Hilton topped the list despite recording a 30 per cent drop in brand value to USD 7.6 billion, the report said.